Free PDF Corporate Effectuation: What managers should learn from entrepreneurs, by Thomas Blekman
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Corporate Effectuation: What managers should learn from entrepreneurs, by Thomas Blekman
Free PDF Corporate Effectuation: What managers should learn from entrepreneurs, by Thomas Blekman
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What managers should learn from entrepreneurs
Did you ever wonder why successful entrepreneurs always seem to accomplish ‘magical’ results, even in uncertain times, while others struggle on a daily basis? What do they do differently? What can managers really learn from successful entrepreneurs?
Corporate Effectuation brings a scientifically proven method called ‘Effectuation’ to corporate organizations. Effectuation consists of 5 principles that help managers cope with uncertainty and unpredictability:
- Bird in hand principle
- Affordable loss principle
- Crazy quilt principle
- Lemonade principle
- Pilot in the plane principle
The 5 principles are proven in a corporate context in collaboration with 17 path banding co-authors. In this book, valuable case studies are presented such as Philips, RWE Essent, Rabobank, KVD, University Hospital of Maastricht and De Beukelaar Groep.
A changing world requires strategic flexibility. Corporate Effectuation offers a new view of ‘corporate entrepreneurship’ and illuminates insight into new tools for corporations such as Business Modeling and Reframing.
After reading Corporate Effectuation there is no longer reason to be a ‘smart-follower’. Apply these new insights and you too can be a ‘smart-creator’.
‘Thomas Blekman offers insight into where new opportunities come from and the process and tools by which they are created.’ – Stuart Read , Professor in Marketing, Innovation and Entrepreneurship at IMD Switzerland
‘Enterprises that can deploy both the causal approach and effectuation will be the winners of tomorrow.’ – Dr. Fred van Ommen, CTO, Senior Vice President of Innovation Excellence, Philips Electronics
‘It is a paradigm-shifting work, and therefore a seri- ous candidate to become the Management Book of the Year 2012.’ – Marco van Veen, Manager of Heineken International Web Center
- Sales Rank: #798373 in Books
- Published on: 2011-09-05
- Format: Large Print
- Original language: Dutch
- Dimensions: 9.00" h x .51" w x 6.00" l,
- Binding: Paperback
- 224 pages
About the Author
Thomas Blekman is a partner of De Beukelaar Group, dean of Corsendonk College in Belgium (a business school specialized in Renew- all and a branch of De Beukelaar Group), as well as lecturer in Corporate Effectuation and Strategy at Rotterdam School of Management Erasmus University. In other words, he has one foot firmly in daily practice, and the other in solid science. According to Thomas, scientific knowledge can only be useful if it improves results in daily practice. Thomas inspires, facilitates and advises corporations that want to be more enter- prising and innovating, and assists in implementing the best steps to effectuate that.
Most helpful customer reviews
2 of 2 people found the following review helpful.
five habits of highly successful entrepreneurs
By Amazon Customer
You shouldn't judge a book by its cover, but my only problem with this book is its title - I disliked the word "effectuation" so much that I refused to read it for some time, even though I'd been given a copy by Thomas Blekman himself when he was acting as a very helpful mentor at the February 2012 London Lean Startup Machine.
When I finally read it, I was intrigued and impressed. Blekman builds on work by Saras D. Saravthy, which might be summarised as "five habits of highly effective entrepreneurs", and applies these to corporate management. Used as a system, these habits comprise a reactive and adaptive approach to getting things done which he contrasts with what he calls the causal approach of corporate projects driven by big plans. I'm not too sure about "the causal approach" as nomenclature, either, but mentally translating it into "waterfall management" worked well for me, and I found the contrast persuasive and the five principles of effectuation themselves to be empowering and inspiring.
The five principles he starts with are
- Bird in hand: start with what you have, asking yourself questions like "Who am I?" (What are my characteristics and preferences?), "What can I do?", and "Who do I know?"
- Affordable loss: by deciding up-front what you can afford to lose on a project you create room for light-weight experimentation as opposed to a possibly costly, premature commitment to success
- Crazy quilt: seeking alliances with other internal and external players in your value network
- Lemonade: opportunistically turning setbacks into openings
- Pilot in the plane: using the other four principles to make things happen
Blekman contrasts this approach with top-down management as a method of making large changes, or optimising "business as usual" for smaller refinements, and makes a compelling case that the effectuation approach is more suitable for times of rapid change and high uncertainty, for resisting rapid commoditisation, and for innovation in general. He then supports this with a series of case studies by his co-authors, which form the second half of the book.
I found the book both helpful and energising, and I recommend it to would-be entrepreneurs as well as to managers.
1 of 1 people found the following review helpful.
Great book!
By Leandro
Good advices! Greate book!
Would be side-by-side with lean startup from Eric Ries and 4 steps to epiphany from Steven Blank.
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